Waywize
Waywize is an AI-native studio management platform built for boutique fitness studios.
Think of it as a business coach powered by your studio’s data continuously analysing bookings, payments, members, classes and operations to surface insights, identify opportunities and recommend what to do next. It turns complex business data into clear, actionable intelligence, without another dashboard to decipher.
Bookings
and waitlists
Membership
and freezes
Compliance
and consent
Retention and
win-back
Reporting
and insights
Scheduling
and cover
Payments
and payouts
Payroll
and Xero
Your data exists.
It’s simply fragmented.
Most fitness platforms function purely as systems of record: they capture data and wait to be queried. Arriving at an accurate operational picture means moving between disconnected tools, exporting reports manually, and reconciling the results yourself. The burden of synthesis falls entirely on you.
-
Revenue reconciliation is manual
Cross-referencing Stripe, Xero, and your booking platform every month just to establish a baseline view of the business.
-
Churn is detected retrospectively
Attrition surfaces after the fact — rarely with enough lead time to intervene or recover the member.
-
Payroll relies on manual reconciliation
Hours spent on spreadsheets, CSV exports, and manual Xero entry — work that should be automated.
-
Cover management is reactive, not systematic
An instructor cancels and you’re manually sourcing a substitute, with no guarantee of a response before the class begins.
Sheets
Features
Every request, captured and routed without manual triage.
Meet your users where they work with intake via Slack, Teams, email, or other business systems. Requests are classified and routed the moment they arrive.
- Class scheduling
- Online booking
- Memberships and passes
- Waitlists
- Multi-location management
- Class capacity and booking rules
- Cancellations and no-shows
- Payments and billing
- Forms, waivers and onboarding
- Instructor scheduling and cover
Every request, captured and routed without manual triage.
Meet your users where they work with intake via Slack, Teams, email, or other business systems. Requests are classified and routed the moment they arrive.
- Branded client app
- Class discovery and personalized recommendations
- Easy booking, cancellation and rescheduling
- Waitlist management and automatic notifications
- Automated booking confirmations and reminders
- Personalized client communications
- Membership, pack and credit visibility
- Client self-service — update details, payments and preferences
- New-client onboarding journeys
- Milestones, attendance and engagement
- Targeted offers and re-engagement
- Feedback, reviews and client sentiment
- Seamless experience across multiple studio locations
Every request, captured and routed without manual triage.
Meet your users where they work with intake via Slack, Teams, email, or other business systems. Requests are classified and routed the moment they arrive.
- 360° client profiles
- Attendance and booking behaviour
- Purchase and membership history
- Acquisition source and referral tracking
- Engagement and retention signals
- At-risk client identification
- Churn prediction
- Client segmentation
Every request, captured and routed without manual triage.
Meet your users where they work with intake via Slack, Teams, email, or other business systems. Requests are classified and routed the moment they arrive.
- Revenue and financial reporting
- Class utilisation and performance
- Membership growth and retention
- Instructor performance
- Location performance
- Marketing attribution
- Capacity and demand analysis
- Automated insights and recommendations
Every request, captured and routed without manual triage.
Meet your users where they work with intake via Slack, Teams, email, or other business systems. Requests are classified and routed the moment they arrive.
- Ask Waywize questions in plain English
- Proactive business briefings
- AI-generated insights and recommendations
- Identify problems and opportunities automatically
- Recommend operational actions
- Execute approved actions across the platform
- Maintain owner approval and control
Built for a large market
that’s only growing fast
The boutique fitness market is expanding rapidly, with Pilates and yoga among its strongest-growing segments. As studios scale, so does the operational burden of running them. Waywize is designed to meet that growth, turning a larger, more complex business into one that stays manageable.
-
$5.1Bn
Yoga and Pilates market in Australia (2024)
-
$11.4Bn
Projected by 2033, growing at 8.4% YoY
-
#1
Fastest-growing segment in fitness, driven by community and personalised programming
Live in days, not a migration project.
No multi-month implementation and no consultant required. Connect your existing systems and Waywize begins operating from day one.
-
Connect what you already use
Bring bookings, members, payments, and Xero data across in a single guided setup. Migration is handled for you, with historical data preserved and clean from day one.
-
Waywize learns your studio
It analyses patterns in attendance, revenue, and member behaviour to build a live operational model of the business — with no dashboards to configure.
-
It works alongside you
Waywize surfaces what requires attention and prepares the corresponding action — a win-back message, a cover offer, a new class listing. Nothing is executed without your approval.
Frequently Asked Questions
What is Waywize?
Waywize is an AI-native studio management and booking platform built specifically for boutique fitness businesses. It brings bookings, payments, clients, operations and business intelligence into one platform — helping you understand what’s happening in your business and what to do next.
What does ‘AI-native’ mean?
Unlike traditional platforms that give you dashboards and reports to interpret, Waywize is built around AI from the ground up. It continuously analyses your business data to surface insights, identify opportunities and help you take action — more like having an AI business coach built into your studio software.
Is Waywize a booking platform?
Yes. Waywize will manage the day-to-day running of your studio, including scheduling, bookings, memberships, payments, waitlists, client management and communications — alongside its AI and business intelligence capabilities.
Who is Waywize built for?
Waywize is being built specifically for boutique fitness businesses — including Pilates, yoga, barre, strength, wellness and multi-modality studios.
How is Waywize different from Mindbody, Momence and other booking platforms?
Waywize combines the core functionality of a studio management platform with an AI-native intelligence layer. Instead of simply recording your business data and giving you reports to interpret, Waywize helps you understand the data, identify what matters and decide what to do next.
Will I still be in control?
Absolutely. Waywize is designed to assist with decisions and actions, not take control away from studio owners. You decide what happens, with approval built into actions where needed.
Can I use Waywize for multiple studios?
Yes. Waywize is being designed for both single-location studios and growing multi-location businesses, with centralised visibility across your locations.
Can I migrate from my existing booking platform?
Yes. Waywize is designed to make transitioning from your existing platform as seamless as possible.
Be a founding studio.
We are onboarding a limited cohort of studios to help shape the product. Join the waitlist and we will reach out when a place becomes available.